Boost Conversions: Ways How To Increase Conversion Rate on Shopify Store
Do you wonder why your sales from your Shopify store do not skyrocket the way you want it to be? You have poured so much time and spent so much money on paid ads to drive more visitors to your online store yet you are frustrated because little to no sales show for it. There’s no point in having a website if it doesn’t achieve your business goals, right? If you’re thinking that maybe you don’t drive traffic enough, stop right there because you already do. And getting more will not guarantee you more sales. It’s one thing to successfully direct traffic to your website and it’s another to turn those visitors into willing-to-pay customers and raving fans of your brand. What’s the use of having a lot of website visitors (potential buyers) if they ended up just as unfulfilled potential? So, where does it go wrong? What’s stopping your eCommerce store from being a cash-generating machine it should be? Well, the problem lies in your conversion rate. What Is A Conversion Rate? Conversion rate is the measure of the number of potential buyers who visit your website that considers buying your products or services and the overall percentage of these leads that actually open their wallets and buy from you. To calculate it out yourself, you divide the number of buyers by the number of browsers or visitors of your store website. For example, if you acquired 20 buyers out of 1,000 web browsers in the past month, then your conversion rate would be 20 divided by 1,000 and multiplying the quotient by 100 so you get a 2% conversion rate. What is a Good Conversion Rate for Shopify? The average conversion rate is anywhere between 1% and 4%. Anything above 3.3% would place your online store in the top 20% of Shopify stores. On the flip side, anything below 0.4% place your online biz in the dreaded bottom 20%. The harsh truth is that it is not easy to comprehend why you are not achieving the results you hope for your store. Simply spending more money on paid ads to drive more leads won’t cut it. Why Your Shopify Conversion Rate is Low? The number one reason why your conversion rate may not look good is because you might be targeting the wrong market. You might have fallen into the trap of trying to attract everyone thinking you can earn more dollars if you please just about anyone you can. Well, guess what, it should not be the case! There’s this famous marketing quote that says, “If you’re selling to everyone, you’re selling to no one. If you try to be all things to all people, you won’t be anything to anybody.”Because having no clear picture or idea of your ideal customers sabotage your marketing efforts. You must first have a customer persona mapped out in order to know more about their needs, desires, problems, and frustrations so you can pitch the right offer for them and appeal that your products or services are the right choice. A confused mind never buys. Your store must be crafted and designed with your customer in mind. To improve website conversion is to comprehend your window shoppers and meet their needs. So how do you get people pull the trigger and click that checkout button fast? Do not fret! In this article you will learn 10 actionable conversion rate optimization tips to boost conversions and earn more sales through conversion-focused Shopify store. How To Increase Conversion Rate? The best way to get the most out of your marketing buck and get high conversion is, through Conversion Rate Optimization (CRO). Conversion Rate Optimization (CRO) is the practice of increasing website conversion by optimizing the current state of your online store aligned to the purchasing journey of your potential buyers in order to boost customer conversion. With CRO, you can generate more sales without having to drive more traffic. Which is good news because driving traffic usually takes time and/or money.And improving conversion rate also means that any ads you are currently running are more productive and more profitable for you. This lowers your cost per acquisition, which means you can be more aggressive with your advertising and capture more customers for the same amount of budget. Here are the 10 effective ways you can apply now to improve your conversion rate. 1. Measure Your Current Conversion Rate First and foremost, you cannot improve something you don’t know. You won’t know which areas your website needs to be optimized if you don’t have a clear idea of your store’s performance. You have to determine your current conversion rate on Shopify to see whether it is performing well or not. One of the best tool you can use is Google Analytics to track your Shopify website traffic and provide you important insights of your visitors’ behavior. The best part is you can use it for free. 2. Integrate Heat and Scroll Map Software It is not enough to just know your performance. You also need to know and actually see what people are doing on your site.Because how will you spy on your visitors if you can’t see what they are actually doing on your site, right? Heat maps like Hotjar can help you know where exactly visitors are lingering on each page. While speed maps tell you how far down people are scrolling. You can compare the data you get and analyze which pages make people click or scroll more often. Every step of your customer’s purchasing journey has a conversion rate that can be optimized. At every step they take are opportunities you can take advantage of to make their paths faster, easier, and happier. Having an accurate picture of your funnel and how your visitors respond, you will be able to know how you can push them closer to making a purchase. 3. Optimize Page Speed It is said that it only takes 0.3 to 3 seconds for a visitor before losing focus on your website. Slow web pages frustrates visitors into considering your offer. Speed kills, indeed but at