Types Of Google Ads – How To Choose The Best?
Let’s face it: choosing from a pool of various digital marketing channels for paid advertising can be drowning. Looking where to spend your marketing budget can also be frightening, especially if you have no clue what’s the best choice for your business. Of course, as a wise business owner that you are, you are careful and aim to invest your money in the right place, to reach your target audience without aimlessly spending on campaigns that won’t pay you back. As you already know, marketing works by influencing a prospect to take the action you desire from them – open up their wallets and willingly spend their money on your offer. And it is much easier to achieve this if you’ll be able to focus your efforts on the right customer at just the right time. Knowing who’s likely to buy from you and when they are ready to buy, allow you to spend less money and potentially skyrocket your ROI. So you ask, “Where should I spend my money, time, and effort on paid advertising, then?” Well, how does somewhere with over 259 million unique visitors and over 5 billion searches a day sound like? Somewhere you might have overlooked – like Google? When someone looks for something online, their first stop is usually Google. Billions of times per day, people turn to Google to look for an answer to a question, discover a new place to visit, find solutions to their problems, and look for products to buy. Every search presents you an opportunity to show your offer, to show the solution that your business has to these persons problems, filling the need of these customers. And because they tell Google what exactly they are looking for, it’s no surprise that Google can connect businesses like you with customers potentially looking for your product or service. That’s where Google Ads comes in. Google Ads is one of the most powerful platforms for paid advertising which can bring you thousands and millions of return on investment. But it can be really hard to choose what’s the best type of Google Ads is perfect for your business. If you choose the wrong one, then your success can turn into a costly nightmare. You don’t want that to happen, right? Well, you’re in luck! In this article you will learn the different types of the Google Ads that will help you choose the best google ads you can implement for your business. What is Google? To effectively understand how Google Ads work and choose what types of google ads is the best for you, it’s important to understand first how Google works. Google is the biggest search engine in the world. Where almost all internet users find information and solution to the problems they want to satisfy. Advertisements on Google is a form of marketing on a search engine. It is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. But here, we’ll be focusing on paid search – Google Ads. What is Google Ads and Why it Works? Google Ads is amazing and it works because businesses get to place their ads in front of people who are actively searching for them. Unlike on platforms like Facebook or Instagram, people there aren’t looking to be advertised to. They are not looking for solutions to the problems that bothers their lives each day. But rather they search for the current updates of their family and friends, latest news and stories. They are not there to actually buy something. That’s why advertisements there get tuned out easily. But with Google, people are already aware they have a problem, and all they need to find is the best solution to it. They already have high intention to buy, so there is way less persuading needed to be done. And high chance to convert them into actual paying customers. All you need to do is to show up, get on top of their search and present your offer and make it irresistible so they can’t resist. Google Ads and How it Works? Google Ads run in a way that advertisers bid for specific keywords, and the one with the highest bid has their ads displayed. It is a paid advertising platform that falls under “Pay-Per-Click” (PPC) also known as “Cost-Per-Click” (CPC), and in the bidding process, you let Google know what your maximum bid price or offer and compete with other advertisers that bid for the same keyword you bid with. The auction process runs each time someone searches for a certain keyword. Is Investing in Google Ads for your business? If you are worried whether Google Ads will work for you, it is good to know that the best part about it is that it gives you control over your advertising budget. You get to manage how you spend your ad budget per month, per day, or whether per ad. You can pause or adjust your ad, spend any time you need to. You will only pay when someone clicks on your ad. On top of that, you can see which ads get the clicks and which ones don’t – allowing you to quickly see where to invest less, and more in your campaigns and helps you maximize your return on investment. Types of Google Ads and What’s Best For You? In running a successful Google Ads you need to start with a goal and a campaign. You select one of the google ads campaign types based on your marketing goals, advertising needs, brand strategy, and how much time, effort, and money you can invest. There are Five (5) Main Google Ads Categories namely Search, Display, Video, Shopping, and Display Campaigns. You can reach your ideal customers or clients using any of the campaign types you can run among these categories. There are also ten (10) effective types of Google Ads presented below that you can apply for your business. Search Ad Campaigns Search Ads are text ads on Google search engine results. It is usually placeed on the top