Video Marketing – What Is It?
Do you want to increase reach and generate more revenue, but you can’t take the time you need to wait before you see visible results through paid ads and other marketing channels out there? Do you want to convert your audience into buyers, but texts and images are not enough? Then, it’s time to dive into Video Marketing. Afraid that you don’t have the right tools, you don’t have time, or you can’t afford video marketing? Think again. If your business isn’t doing online video marketing, then you are certainly leaving so much money on the table. Once you start incorporating a video content marketing plan, you’re making a smart move, and your customers (and your bank account) will thank you. So, if you haven’t tried doing one, then you have to keep reading. In this blog, we will discuss what video marketing is, why it matters, how it works, how to create and what are some of the video hosting platforms you can use for your business. What is Video Marketing? In the sea of marketing materials everywhere that tightly compete for consumer attention, how would your business and brand cut through the clutter to be unique? How would your brand stand out? It is through Video Marketing. It is a component of a digital marketing strategy that involves the use of creative videos to engage new audiences, grow brand visibility online, improve social engagement, enhance conversion rates and build trust. They’re like a commercial—just cheaper and more effective. Most digital marketing experts point towards video marketing to tap into the emotions of the viewers. People buy with emotions rather than logic, right? Why is Video Marketing Important for your Business? Now more than ever, in the digitally overloaded world, people are realizing the importance of connection. Seeing a face, hearing a voice, and listening to a compelling story is powerful and matters to them. People don’t just want to scroll through blogs and slog through texts hoping to get what they need. They want to see and experience things. As a result, marketing video production now plays an important role in the customer journey, and purchasing decisions. This is why video marketing should be an essential part of your marketing strategy. Businesses are utilizing video marketing services to capture their audiences to drive high-quality leads and drive more sales. You may be asking, “how?” The ROI speaks for itself: 95% of businesses say video helps people better understand their offerings. 89% of marketers report positive video ROI. 86% of marketers say video has helped them generate leads. 81% of marketers say video has helped them directly increase sales. 55% of consumers say they’ve watched video while shopping in-store. Huge number of businesses all around the globe are using videos to attract, convert, and retain new customers with great success. And it can definitely work for you too. How to Make a Video for Business? Listed below are some of the steps you can use as a video marketing guide for your business. Step 1: Decide and establish your goals Setting clear goals should be the first thing you need to do when creating a video marketing campaign. You ask yourself questions such as: “What action do I want my ideal customers to take after viewing this video?” “What do I want them to feel in this video?”. Step 2: Set metrics In order to know if your video marketing ad will work, you have to define your key performance indicators (KPIs) or metrics before you even proceed in creating the video. How will you measure the effectiveness of your video — conversion rates, click-through rates, video views, or the percentage of viewers who follow a call to action? This way you will also be able to measure the level of success your video ad gets and what areas does it need to improve. Step 3: Create your ideal customer image You also need to have a specific idea of your target customer and craft a detailed customer persona so that you will know what kind of language and message you should use and deliver that will highly resonate with them. In that way your ideas will flow, having your customer image in mind. Step 4: Set a budget and timeline for the video production Having a set budget and time for your video production allows you to save money and time. It helps you avoid unnecessary delays and makes the process smooth and flowing. Step 5: Pick a Video Hosting Platform It is also important that before you even begin crafting the video ad, you already have in mind where you are going to publish or post it. In thinking of the platform you are going to use, think about what kind of people does the platform usually have? So that it will match the goal you have in mind in creating the video ad in the first place. Step 6: Think and come up with ideas Begin by looking for an inspiration from your competitors, colleagues, and even bigger brands. You can determine the areas where they do well and areas which you can improve on. You can also look for topics by analyzing articles which drive more interested readers as there is a high possibility that they want a video about it too. You can also visit websites or social media sites where your ideal customers hang out so you can see what they are often talking about which relates to your offer so that you can generate topics you can use to trigger the needs, satisfy desires, and solve their problems. You can also know their interests and personality which you can inject in your video. Step 7: Write a script Having a script before you shoot a video will help you follow a good flow for your video, effectively build a cohesive narrative and effective sequence of your ideas. It will also allow you get a clear picture of your ideas so that what