Pay Per Call Marketing – What Is It?
Are you seeking for a new way to expand your customer reach in order to advertise your products and services. Because after all, more leads mean more chances of increasing your business’ sales and profits. If you’ve been looking for a way to close more sales, then there’s one approach you really need to consider. It is Pay Per Call Marketing. It is said that phone calls convert better than clicks. The best leads don’t fill out forms online, they call because they are ready to buy. Inbound phone calls generated by pay per call marketing campaigns are up to 15 times more likely to convert than typical online leads, and they can do so up to 300 times faster, according to studies on customer acquisition. But what is this, exactly? What are the pros and cons of this marketing strategy? What does it take to get started? We’ve got you covered! In this article you will learn some helpful information to help you understand more about Pay Per Call Marketing. What Is Pay Per Call? Pay per call advertising is a performance-based marketing strategy, where publishers (or affiliates) generate calls that lead to the purchase of a product or a service. The affiliates create ads, or blog and social media content that encourage customers to call for service, or leave their phone number for a call back. When a customer calls, the call center staff can go on to make a sale. The business then pays the affiliate a commission for directing call leads directly to them. The publishers who drive call traffic are compensated depending on the number callers that complete the desired action. Consumers are yearning for a personal connection now more than ever. In a BrightLocal survey, it was shown that 60% of respondents preferred to call the company after finding it online. It is obvious that the power of a phone conversation can be used to establish a more intimate connection. Pay Per Call helps businesses turn browsers into customers by making it simple for customers to connect with the services they need most. How does Pay Per Call Work? Pay Per Call Marketing produces impressive results with a simple system. It makes use of the strength of phone calls. They are up to 25 times more likely to convert prospects into customers than click-based strategies to get their interest. The Advertiser (Brand or Business), the Consumer, and the Publisher (Affiliate) are the three main parties in a typical pay per call model. Usually, advertisers would pay publishers to connect their brand with the ideal consumer. However, there are more complicated scenarios that could involve more diverse parties, such as performance marketing, which involves a number of stakeholders, networks, and platforms. To give you a clear overview of how it works, here are seven simple steps: Step 1: A publisher runs an ad campaign where an advertiser’s target customers are mostly hanging out in order for them to connect with them real-time. It might be on social media, online news platform, or it can even be offline such as newspapers, billboards, TV, or radio. The ads usually pitch the offer to provide a prospective client a quick solution to his or her problem such as getting insurance for their vehicles, etc. or it can even satisfy a lead’s immediate desire. Step 2: Casually, your target customer gets hooked with the ad, noticed it and go through it and consider your offer. Step 3: Those who are really in need of your offer pick up the phone and quickly call the number in the ad. Step 4: A call center or interactive voice response (IVR) system answers their call and conducts a preliminary round of qualification. The caller responds to inquiries on the offer’s interest, their eagerness to make a purchase choice soon, and any other qualifying inquiries the advertiser specifies. Step 5: The call is routed to the sales team of the advertiser if the caller provides information that qualifies and allows them to proceed to the next phase. Step 6: One of the sales team member takes the call, further qualifies the prospect for one or two minutes, responds to any follow-up inquiries, and closes the deal. Step 7: Only calls that qualify for payment are given to the publisher. The only calls that qualify are paid for by the advertiser. There you have it! A marketing strategy that is reliable, scalable, and productive. You can use it year after year, for a variety of goods and services. Although it’s said that pay per call leads are high-intent obviously not every caller is a good fit. There are those who show signs of interest in a product, ask several inquiries, and make purchases-related gestures but never actually make them. There are people who desire conversation partners. They don’t give a damn what the topic is, and it’s typically not about your product. There are also some who want to discuss the cost. They are still comparing prices and are not planning to purchase your good or service. They only need data to compare against when evaluating other potential businesses. They’ll question you about every last nuance of price without ever making a conversion. Finally, some people are offended by your offer since it isn’t lower, doesn’t include additional options, or is presented incorrectly. Most firms like to stay away from all of that, which is why call qualifying procedures are used. You may preserve the capacity and enthusiasm of your sales team by collaborating with a performance marketing partner to buy calls. Only those that are ready to do business with you end up speaking to your team after they complete the initial qualification. Such leads are prepared with details about who you are, what you provide, and how you can meet their needs; they have a genuine need that they are currently attempting to resolve and which your business can meet; they are committed to learning more and possibly purchasing by simply picking up the phone and calling