Push Notification Marketing: Everything That You Need To Know
Are you aware that the average person receives over 60 marketing push notifications every day? How many of those notifications do you actually pay attention to? If your answer is “all/most of them” you’re not alone! The majority of us can’t resist checking out the offer after seeing its notification on our device. Curiosity gets the better of us and that’s how companies use push notifications for marketing. Let’s explore the world of Push Notifications Marketing to unveil the strategies, secrets, and success stories to level up your marketing efforts. What is Push Notification Marketing? Defining push notifications in a simplest form, ” Push notifications are those timely, attention-grabbing, automated marketing messages that pop up on your mobile or computer devices, even when you’re not actively using a specific app or website.“ Such kinds of marketing pop-ups serve as a direct means of communication from businesses to reach their target customers. By forming a direct channel, companies can quickly notify their prospect audience about the sales offers, or newly launched products etc. They provide a way to reach an audience in real-time, making sure that every message reaches their target immediately without getting lost in the crowded email inbox or without getting ignored in the long list of social media notifications. Why is push notification marketing important? Push notification marketing is crucial in today’s digital landscape for several compelling reasons. Firstly, push notifications offer a direct and instantaneous channel to engage with users. Unlike emails that may go unnoticed in crowded inboxes, push notifications appear directly on a user’s device screen, grabbing attention in real-time. This immediacy is invaluable for time-sensitive promotions, flash sales, or important updates, ensuring that businesses can communicate with their audience promptly. Secondly, push notifications contribute to improved user retention and engagement. By delivering personalized and relevant content based on user preferences or behavior, businesses can create a more tailored and engaging user experience. This targeted approach helps maintain a connection with users, reminding them of the value the app or service provides. Moreover, push notifications can be used strategically to re-engage dormant users, encouraging them to return and explore new features or offerings. In essence, the importance of push notification marketing lies in its ability to cut through the digital noise, fostering direct communication and nurturing ongoing relationships with the audience. Types of Push Notifications The key to creating the most successful push notification for marketing your business is understanding when and how to use these different types effectively. Here are some of the most important types of push notifications you get almost every other day, each serving a very specific purpose. No. Type of Push Notification What’s it used for? Examples 1. Social Engagement Notifications Encourage users to engage with social media content Like, share, or comment requests on social platforms 2. Transactional Push Notifications Provide information related to specific user actions or transactions Order confirmations, password reset confirmations 3. Promotional Push Notifications Promote products, services, or special offers Sales announcements, new product releases 4 Informational Push Notifications Share valuable updates or news Breaking news alerts, personalized content recommendations 5. Reminder Push Notifications Prompt users to take a specific action or remember appointments Calendar reminders, to-do list notifications 6. Geolocation-based Push Notifications Triggered by a user’s location to provide location-specific information Nearby deals, event alerts, local services 7. Reengagement Push Notifications Encourage users to return to the app after a period of inactivity Personalized offers, reminders of app value, follow-up messages to leads. 8. Rating and Review Notifications Request users to rate or review the app for feedback and ratings App rating requests, review prompts 9. Abandoned Cart Notifications Remind users of items left in their shopping cart E-commerce cart reminders, product recommendations 10. Subscription Notifications Remind users to renew or extend subscriptions Subscription renewal reminders, membership updates 11. Emergency Alerts Provide critical information and warnings in emergency situations Bad weather alerts, public safety notices, etc 12. Device notifications Informs you about different device features. Filled storage space, wrong time and date settings, low battery indication By tailoring your notifications to your audience’s needs and preferences, you can maximize the impact and improve your company’s user engagement Note: There’s still a wide range of push notification types besides the ones mentioned above. You can use push notifications in various ways to market your business products and services And maintain healthy communication with your audience. How to Use Push Notifications for Business Marketing? “With great power comes great responsibility.“ Sending push notifications that resonate with your audience and don’t annoy them is an art. Mastering this art can be the key to becoming a valuable source of information. Get ready to unlock the secrets behind creating valuable push notifications with the following 7 key steps on how to effectively use push notification for marketing your business: Step 1: Understanding Your Target Audience First things first, you must know about your audience and their preferences. Start by conducting in-depth, thorough research to understand your target audience. For better understanding, you’ll need to collect information about their demographics data (age, gender, socioeconomic status, family background, location specifics, if needed), interests, usual behaviors, and pain points related to your products and services. The better you understand your audience, the more effectively you can tailor your notifications to their needs. Step 2: Interest-Based Segmentation and Personalization Next step is to segment your audience based on their interest and other shared characteristics, such as their age, geographical location, or matching purchase history. This helps to understand the background and behavior of your target audience or say, potential customers. Now, you need to create notifications perfectly tailored for your segmented audience preferences. You can create several groups of notifications working in the form of niche-specific series. For instance, a segment of frequent buyers might receive exclusive offers, while a segment for attracting new potential customers could include welcome messages. Step 3: Define Goals and Set Clear Objectives It’s very important to clearly define your goals and results expected from