Build an email list from scratch
Are you having a hard time generating leads for your business? Do you have an email list, but it’s not growing as fast as you’d like? Are you tempted to cut corners and take a shortcut and consider buying an email list instead? Well, stop right there. You might see buying email lists now like an amazing idea, but it’s actually not. We get it, building your email list requires so much time and of course, you want to grow your business fast. Here’s the truth: cutting corners with a purchased email list might give you that quick win and boost you crave for your business, but it’s actually going to cost you more in the long run. That’s why, we want you to avoid this common mistake a lot of business owners and marketers make. In this article, we are going to talk about how to buy email lists and why is it a bad idea to buy an email list for marketing. Plus, we’ll provide you a list of organic and effective ways to grow your email list that converts – quick. How to Build an Email List? Before we jump into discussing everything about buying an email list and why is it a bad idea, let’s first review how most businesses generate subscribers to their email lists. There are basically three ways: Build, Rent, and Buy. 1. Build an opt-in form email list. This is the most effective way to generate high-quality email list. Opt-in means a potential customer or client willingly gives their emails to you. They are aware that they will be added to your list and receive valuable content and future marketing of your offers. This gives business owners and marketers like you a chance to nurture the relationship you have with your prospects in an authentic way. Instead of blindly sending emails to prospects who might not have any interest in your offer, you only spend time for people who have shown interest, know about your brand, and want to receive more and hear from you. Organic sign-ups growth might take longer than you would hope it would. 2. Rent an email list. Email list rental is basically paying a third party or email list provider, an agreed price in order to use their email list for a specific email campaign for a particular time period only. Renting an email list does not mean owning it. So by using a segment of an email list of a third party, you will never be in possession of the email addresses or names of the prospects. But, the company who actually owns the list will send out your emails on your behalf instead. 3. Purchasing an email list. If things get slow with the business and leads aren’t coming the way marketers like you, thought it would be, you resort to this method and purchase email lists thinking you’re investing for the long-term. Email list for sale are available from various lead generation agencies in the digital world. Buying an email list means you enter into an agreement with a list provider who generates email addresses, basic information of the prospect such as names, age, gender, location, and other useful information you may require. This way of acquiring buyers email list is a murky path best avoided. Why you shouldn’t buy an email list? Here is the question that pops up every time we’re in conversation about this topic: “what’s the harm in buying one, though?” There may be some that justify buying an email list as an investment and a great way to boost leads and sales, it’s disadvantages and cons outweigh the benefits received upfront. It may seem the easiest, cheapest, and fastest way to expand your reach, but it can surely destroy your authentic relationship with your prospects and taint your brand reputation in the long-term. There are several reasons why you should not buy an email list, the following are listed below: 1. High-quality email lists will never be up for sale Who in their right mind would sell high-quality email lists to other businesses that potentially their competitors? No one, right? No business owner or digital marketer would sell an email list that converts. It’s their digital gold that they would never ever like to just give out. If it’s up for sale, that indicates that the email addresses have previously been rejected as inactive or unsuitable for outreach marketing. Even while purchased email addresses may have been once valuable, it’s likely that they’ve been spammed incessantly by this point; otherwise, the business that sold them would still be in possession of them. 2. It’s against the law Buying an email list is illegal, especially in most countries around the world. There are legislations and regulations that protect users’ privacy. It is against the law sending email to anyone who has not actively, willingly, and deliberately opted in. There is General Data Protection Regulation or GDPR in Europe and the CAN-SPAM Act in the USA. GDPR prohibits the purchase of email lists with stringent guidelines. To receive messages from a corporation, the subscriber must explicitly authorize. The maximum fine for breaking this law is €20 million, which is equal to 4% of the global annual income. CAN-SPAM Act establishes the rule that all senders must follow: once a user has unsubscribed, a sender is not permitted to sell the user’s email. For every email that is violated, a penalty of up to $42,530 may be assessed. 3. Damage your brand reputation How would you feel when you receive emails from companies you’ve never heard of? You feel afraid and quite disgusted, right? These people are real people on the other end of those inboxes. So, not only a bad communication or interaction can damage your relationship with a potential customer but bad word spreads swiftly online. Your brand is in peril if one of your contacts starts making online posts about you sending unsolicited mass emails. They will no longer have faith
What Is Co-marketing? Ultimate Guide For Business.
Are you having difficulty gaining new customers and expanding your target market? Are you looking for a new way to take your marketing strategies to the next level before the year ends? Do you want to leverage your advertising campaigns by going the extra mile that your business hasn’t done before, especially now that the holiday season is fast approaching? Then “Co-Marketing” is definitely for you! One of the best ways to give your brand a boost and advantage it needs is to partner up with another brand to market your products or services, at the same time marketing theirs too. As advertisers and business owners, you’re constantly searching for new strategies to maximize your marketing budget and multiply it in at least expensive way possible. As well as improving business-to-business relationships in order to drive more potential customers and clients and increase profits. You can achieve all this through co-marketing. It gets your brand in front of a new audience that you were not previously exposed to. For e-commerce, retail, and B2B businesses, the holidays are a very abundant time of year. If you can increase your marketing audience during this period, you can considerably improve leads and revenues as you close out the year. In this article, you’ll have an ultimate guide about the best strategies for coming up with co-marketing ideas, creating a successful co-marketing campaign, crafting a cohesive co-marketing agreement, co-marketing examples to gain inspiration from, and tips how to choose the right partner to co-market with. With that in mind, let’s jump right into this guide. What is Co-Marketing? More often than not, businesses consider marketing as an individual sport and a lonely game you have to face head on within the battlefield of vast competitiveness in the market as you grow your business through the years. But in reality, marketing does not always need to be that complicated. It can also be collaborative, exciting, and fun. As the saying goes, “Two heads are better than one.” So in order to provide more value to your customers and gain more revenue in a memorable and fun way, it is best if you can partner with another business in order to sustainably grow your channel sales and build a regular source of new and fresh leads. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. When we discuss co-marketing, we’re referring to finding new leads with the assistance of a company that shares your values. Before we move on to the next topic, it is best to remember that co-marketing and co-branding aren’t exactly the same. Co-branding involves creation of a new product or offer, while in co-marketing they do not have to create an entirely new offer, they just share resources and market each other’s existing products or services. How does Co-Marketing work? The most typical kind of co-marketing is when two businesses with identical audiences collaborate on a piece of content or a campaign and advertise it to both audiences. This content often appears behind a lead generating form. The objective is for both parties to share the downloads from the offer, resulting in two times as many leads as they would typically receive. However, there are other ways to execute a co-marketing strategy. Instead of using the strategy outlined above, the two partners can decide to jointly hold an event and split the costs. Or, on a lesser scale, partners can decide to exchange a number of guest blog pieces for their respective websites. Making sure the purpose and goal of the project is same for both sides is crucial when opting to engage in co-marketing with a partner. Creating a project that meets both partners’ needs will be difficult if one party wants leads while the other wants to sell tickets for their annual event. There are a variety of types of Co-marketing that brands can engage in together. The following are some of the best you can choose from: Affiliate Marketing – a digital marketing tactic that entails teaming up with other firms or working with influencers. It exposes a brand’s product or service to a specific social media audience. Distribution Partnership – a marketing technique mixes your goods with that of another company. Product Placement – a tactic that involves including a product in a piece of material from another company. Licensing Agreement – these arrangements permit other businesses to market and sell your goods. Event Sponsorships – large companies occasionally sponsor events for other companies in order to promote their brand prominently in promotional materials. Businesses might support a sporting event to broaden their exposure by connecting with an audience they wouldn’t otherwise be able to. Content Marketing Sponsorships – entail producing or supplying content for the other brand involved. For instance, if two well-known bloggers decide to collaborate on marketing, they might each contribute a few guest posts to the other’s blogs. The following are some types of co-marketing content you can work on: E-book Blog Post Webinar Podcast and Video Event (Virtual or in Person) Original research Why is it important for business? Co-marketing enables businesses to look at things from a different perspective. They were able to explore the areas in which they haven’t done before and gain insights and learn about their business and customers. Also, co-marketing gives you more leads, more visibility, more ROI, but with less work. You can save time, money, and other valuable resources when you decide to collaborate with another company. Your firm contributes less than it would if you worked on the project alone because both brands are sharing resources. As they share the same audience it also helps them build and foster a long-lasting partnership between the brands. They have the chance to sell their goods or services at the ideal time by partnering with a brand that complements theirs. Fostering a loyal customer base. It brings more buzz to your brand name. How to
Affinity Marketing – 5 Effective Ways to Boost Your ROI
As digital marketing trends continue to evolve and time spent by consumers on mobile devices continues to rise, there’s one marketing method that also increases in value that even the savviest marketer often overlooked. It is affinity marketing, which is commonly related to influencer marketing. Most marketers think that since consumers are now on mobile and often spend the time on social media, they thought that it will be easier for them to create a connection with their target audience, but in reality, research shows that consumers have now become more skeptical, impatient, and selective with brands that they love to engage with. Now more than ever, customers aren’t just making decisions based on the product quality and prices. They’re now evaluating what a brand says, what it does, and what it stands for. They care more about the company values and authenticity. They are quick to tune out ads that do not add value to their life. Thus, thousands and millions of dollars spent on various paid social media ads are wasted because it did not convert. They merely run campaigns with the intention of bolstering their brands – posting short-lived stories, to get quick interactions with as many audiences as possible. But it doesn’t work that way. They may know your brand but that does not necessarily mean they care about it. They care more about the company values and authenticity. They are quick to tune out ads that do not add value to their life. Many are still not aware how affinity marketing can provide infinite benefits to maximize their digital marketing campaigns. This is where this article right here comes in handy. So, if you want to find out more about affinity marketing definition, affinity marketing examples, affinity marketing programs, affinity marketing partners, and affinity marketing services, then keep reading so you can know how to implement it into your own marketing strategy and boost ROI. What is Affinity Marketing? Brand affinity is the strongest connection a business can build with its existing clients and customers. It ensures that their consumers remain emotionally connected and invested in the company because they believe that it shares their personal values. Making them loyal and committed to the brand. Brand affinity makes a once-in-a-lifetime purchase into a long-lasting transaction with its clients that survives its initial point of sale. Affinity measures how closely two social media profiles match one another. There is a lot of overlap between two profiles if they target similar audiences, talk about similar topics, and have similar interests. These two profiles are therefore highly compatible with one another. Affinity marketing is a digital advertising strategy that focuses on running campaigns to groups with common interests and characteristics. By targeting groups that share common interests, marketing affinity seeks to forge a bond between the client and the business. For instance, a business that sells sports equipment may direct its marketing efforts toward individuals who belong to the sports club, provide discounts or exclusive deals to club members, or develop marketing campaigns that highlight the group’s common interests. Affinity marketing can be a successful strategy for attracting new clients or strengthening relationships with current ones. When done correctly, affinity marketing can establish a long-lasting bond between the client and the business. Affinity Marketing Example Affinity marketing examples include J.P. Morgan Chase’s collaboration with online retailer Amazon.com. They provided the Amazon.com rewards Visa card and benefited from synergies by serving the world’s largest online retailer’s customers online. Both parties benefit from the scenario. Through the incentives provided to those credit card users, Chase Bank expands its general customer base, and Amazon is likely to see an increase in the number of individuals purchasing from it. Affinity Marketing Strategies The top two strategies to incorporate to build strong affinity marketing now are the following: 1. Optimized Personalized Content In the B2B market, personalization is essential for securing deals and encouraging customer loyalty; nevertheless, it must go beyond merely using the customer’s first name in correspondence. In order to properly implement personalization, businesses must combine behavioral intent data and digital signals to identify the most pertinent and timely consumer experiences. Each potential customer for a sale should believe that the vendor solely works with them. By teaching salespeople to conduct themselves as though they are dealing with friends and family, you may effectively customize the purchasing experiences of your clients. When you do this, the conversation becomes more relaxed, the tone is more informal, and the client feels more appreciated. After all, wouldn’t you feel more valued if you were treated like family when purchasing a good or service? Customer affinities for the brand start to spontaneously develop when sales processes feel properly matched to the customer, allowing trust to grow. 2. Develop Combined Customer Experience To provide customers with meaningful experiences and increase sales is by creating combined customer experiences, that make use of both digital and analog components. With this potent combination, brands may use digital metrics to inform physical touchpoints and gain a competitive sales advantage. For instance, by analyzing digital intent signals to determine which existing or potential consumers to contact. Companies can successfully improve clients’ connection and boost sales conversions when they integrate both personalization and combined aspects into their sales process. Customers are looking for greater emotional connections and engaging experiences from the businesses they choose, and sales teams need to adapt their techniques to keep up—or risk falling behind. The customer relationship and customer experience must be the center of all sales processes and communications for firms to stand out from the competition. Affinity Marketing Best Practices Affinity marketing programs can be created between any two brands. That’s simple. Making and carrying out an effective plan that increases revenue, engages potential customers, and improves ROI is challenging. Here are the five best practices you need to do in order to ensure the success of your affinity marketing. 1. Choose the Right Affinity Partners Even though it may seem obvious, selecting the ideal partner (or partners) for your brand
What Is ROI in Marketing And How To Calculate?
Fantastic! Hats off to you for becoming the marketing manager of your amazing company! Finally settling in with your team with the advertising budget you negotiate with the CEO and CFO to spend on a few campaigns, a billboard, or perhaps a 30-second commercial. As well as other digital marketing channels you are ready to implement with the budget you were given to. After a while, you feel like the ads are working. Everything’s smooth and sailing. But not until your bosses ask you to report the Marketing ROI (MROI). All of a sudden, they want you to present exactly how much advertising ROI your marketing campaigns are generating in relation to the overall revenue growth of the company. Because it is not just enough to say that it is working without quantifying the results of your campaigns. They said “show us the money!”, “did that campaign generate revenue for us?”, “did we really make a profit?” And when you heard this, you felt as if you had a bubble in your chest. You experienced a sudden panic attack and utter “RO-what?”. Hold on right there. Before you even overanalyze on what exactly it is, first, acknowledge that deriving the numbers would not be a piece of cake as you’d like. But the good news is, it also isn’t that complicated. ROI on advertising helps you successfully prove and convince your bosses the value of your advertising campaigns. That it is worth every penny they invested in it. So, read on because this article will help you learn marketing ROI definition, ROI marketing formula and steps in calculating marketing ROI. What is ROI in Marketing? Generally, ROI means “Return on Investment”. It is a financial ratio that determines the past and potential financial return and rewards of an investment. It is used to calculate how much of a value an investment is. Businesses utilize ROI to measure the success and effectiveness of a specific aspect or project of a company, such as marketing. So, ROI in marketing simply means the return you generate from investing in a specific marketing or advertising project. That is, how much money you make from your marketing campaigns, less how much those marketing campaigns cost you. Accurate marketing ROI measurement is more crucial than ever in today’s marketing environment, when companies must contend with rising customer expectations for tailored marketing experiences across all channels. The more precisely you can measure it, from channel-specific MROI to overall MROI, the more precisely you can demonstrate that it is working. How is Marketing ROI Used by Companies? Companies make use of Marketing ROI because it is a crucial measure that marketers should monitor in order to assess the outcomes of their campaigns and advertising expenditures and to support and plan their upcoming marketing budgets. The ones that produce a better return on investment will probably be repeated, but those that produce a lower return on investment or a loss for the organization should be changed or abandoned. It also helps to track how the company is performing compared to their direct competitors in the market. Also it helps to make themselves accountable for their set budget and decisions. It prompts them to think deliberately and justify every dollar before they spend it. Whatever the objective, ROI helps companies stay on track for it and make sure that marketing efforts are used intended. How to Calculate ROI Marketing? Marketing campaigns are investments. And like all smart investments they need to be measured to make sure the money was spent wisely. So, how can you calculate ROI? There are several ways to do this. But the simplest and most straightforward formula goes like this. Marketing ROI = Sales Growth – Marketing Cost / Marketing Cost Sales growth minus Marketing Cost divided by Marketing Cost It’s crucial to keep in mind that this formula bases its predictions on the notion that marketing activities are tied to overall sales growth or profit. This calculation results in a positive or a negative percentage. If a marketing campaign does not have a positive ROI then it probably shouldn’t be undertaken. Calculating the ROI of marketing efforts can be tricky. Easy, isn’t it? But on the other hand, it is a little more complicated than that. Especially when it comes to attributing or the profit you generated to your marketing. Because, the ultimate objective of the ROI calculation is to help connect the dots between all marketing efforts and revenue. Thus, that is the fundamental formula for calculating return on investment. However, the actual calculation of marketing ROI is a little more complicated. Marketers should take into consideration organic sales to produce a more accurate picture of the impact and ROI of their marketing campaigns. Marketing ROI = Sales Growth – Organic Sales Growth – Marketing Cost / Marketing Cost Sales growth minus Organic Sales growth minus Marketing Cost divided by Marketing Cost Revenue generated by a company is not necessarily attributable to the marketing department’s activities. For this reason, when calculating return on marketing investment, it is usually necessary to subtract organic growth from sales growth before subtracting marketing investment. It’s crucial to comprehend the whole ROI that marketing activities have produced when utilizing marketing ROI formula. Be mindful that the marketing team’s approach, campaign efforts, and general overhead associated with campaign implementation can all affect what constitutes a “measurable return” and how it is defined. Let’s look at some important components to include in your marketing ROI calculations: Total Revenue: By considering the total revenue generated from a single campaign, marketers may receive a comprehensive evaluation of their efforts. It is optimal for strategic media planning, budget allocation, and overall marketing impact to take into account total income when calculating marketing ROI. Gross Profit: Relating in gross profit allows advertisers grasp the overall revenue that marketing efforts produce in proportion to the cost of producing goods and services. To achieve this, marketers should include the following in calculating marketing ROI: = (Total revenue less cost of goods to deliver a product).
What Is Co-branding: Benefits, Strategies, and Examples.
In today’s world of infinite choices, brands are continuously vying for a greater share value in the market. It’s a matter of achieving this at a lowest cost possible. And one strategy that comes to mind in most businesses and marketers is a strategy called, “Co-branding”. In the midst of increasing competition, brands today, more than ever, are searching for fresh and exciting marketing strategies that make its offer stand out. As well as creative and innovative methods to engage and expand their audiences and increase its brand appeal and attract more customers. One such strategy is Co-branding, in which two or more brands strategically collaborate to create a new marketing plan. Because each partner brand has an opportunity to showcase their strengths and benefit from those strengths of another, it is considered as a win-win strategy. Customers’ purchasing decisions, including the brands of footwear, mouthwash, and even mobile phones they choose are influenced by effective branding. There’s a fair likelihood that many of the specific items offered by these businesses are the outcome of successful co-branding. But what is co-branding, how does it work and what does it mean for your business? Well, read on. In this article you will learn more about co-branding, its importance, benefits, disadvantages, great examples and strategies that you can apply for your own brand. What is Co-branding? What does co-branding mean? Branding is an important component of an effective marketing strategy, and brand image is one of a company’s most valuable assets. It is a customer’s intuitive feeling and level of trust about a product, service, or company. Brand ends up in a customer’s head and heart. It is the reputation you establish upon the market. But no matter how powerful a brand may be on its own, it comes to a point where it may need help to reach certain audiences or markets to create a brand new image. Thus, they use co-branding as a strategy, in which brands team up to get much favorable results. Co-branding is a strategy by which two or more brands work together on a shared venture. That shared venture serves as the creation of a new product or service, but ultimately both brands are looking to take advantage of the reputation and the audience of each other’s brand. Co-branding strategy essentially unites two brands that are well-aligned through their shared values, shared interests and shared audiences. in that each has invested the time to build a reputation and gain trust in the market, in an audience that they both share, or at least a portion of that audience. This alignment allows them to collaborate and draw on the reputation and trust of the other brand, so each brand is essentially endorsing the other and leveraging the trust and reputation earned by that brand. If the brands are so well aligned and the idea and the execution is solid, then the outcome is enhanced reputation, reach, exposure, market share, and increase in sales. They combine their brand awareness, market reach, and positive images to get more people to buy. How does Co-branding work? But, does co-branding really work? Well, you’ll know if we know how it works. As stated above, two or more brands combine each other and collaborate in order to create a new product or service that will serve the shared markets of both brands. Finding a partner whose firm or market will complement your own is important when considering to co-brand. Although each brand offers a different product, they should operate in the same or a similar market. Co-branding involves risks, but the benefits make it a profitable alternative for many businesses. However, due to the interdependent nature of co branding, choosing the wrong partner can also have fatal results. Any negative impression to one brand is likely to be transferred solely by being affiliated or connected to that brand. So, if you’re looking into co-branding, you need to make sure that it is in line with your brand and it is strategic. And that you share the values with the other brand you’re looking to partner up with. There’s nothing worse than partnership up with a brand that you don’t share values with that can get messy down the line. Benefits of Co-branding So, what are the advantages of co-branding for your business? When done effectively, co-branding can yield numerous benefits for all of the brands involve as they utilize one brand’s strength to overcome another’s weakness. Increase Credibility Co-branding allows companies to grow or improve their brand by collaborating with another reputable company. When two brands collaborate, credibility is established since each business may highlight and reflect the strengths of the other, strengthening their position in a particular market. Wide Audience Reach When two companies join forces to create a co-branding alliance, they have the chance to capture the attention of the markets of one another. As a result, they may now be able to access a market and increase their visibility there. Due to audience overlap, a co-branded product or campaign boosts brand exposure to your co-branding partner’s target audiences. Even if they would never have thought of the second brand on its own, loyal customers of one brand might be open to trying the new co-branded product or service. As a result, the second brand can use the first brand’s value to penetrate new markets. Co-branding also has the ability to generate exposure and put businesses in front of audiences that are unfamiliar with all the brands involved in the campaign, spreading a stir among audiences outside of their current target markets. Cost-Efficient Marketing and High ROI Businesses are aware that promoting items may be an expensive endeavor. The fact that the expenditures are often shared by the two parties is a big benefit of co-branding. This benefit makes it possible for more innovative marketing strategies and chances, which may ultimately lead to a higher return on investment (ROI). With half the budget, brands can receive double the return on investment. Co-Branding Disadvantages On a flip side, there are few
What Is Integrated Marketing? – Complete Guide For Beginners
As a business owner… You want to make the most out of your marketing efforts. You want to win more customers and make more sales. You want to grow and expand your business. But how can you achieve that with a limited time and budget? How can you stand out among your competitors who have tons of money to spend around for highly expensive TV ads and billboards? Well, we have good news for you! You don’t really need to throw out a bunch of cash in order to compete and stay relevant. All you need is a perfectly laid out strategy called “Integrated Marketing”. You see, it may be apparent to think otherwise – implementing an integrated marketing plan can be overwhelming. But nevertheless, with customers in mind as a center of your integrated marketing campaign, businesses like yours can significantly benefit from it. In this article, we will take a closer look at how an integrated marketing program will help your business break through the noise and succeed. What is Integrated Marketing? Integrated Marketing is a digital marketing strategy – an integrated approach to online marketing. B2B marketers believe that their ideal clients must deliberately encounter their brand in a certain form at least five to seven times in order to notice it and take action. Here’s an illustration to understand it better. A start-up e-commerce company offers sumptuous deals for its customers and clients. However, it struggles a lot to get its brand voice noticed or delivered. As an online business, it utilizes social media channels like Facebook, Instagram, and Twitter to increase its visibility and reach wider customer base. The issue is that his advertising efforts were irregular and his messaging was inconsistent. Customers tend to get confused about what it was trying to offer. It did not build up any momentum. Not until it was introduced to a marketing strategy called “Integrated Marketing” and adopted it to their advertising efforts. Having a fixed budget, the e-commerce company consistently publishes weekly social media content about information how to use its products effectively. It is providing additional value to provide solution to its customers problems and challenges that only the products of the company could solve. The marketing team also encourages their customers to send videos containing their honest reviews and recommendations that would help potential buyers to buy. They also advertised their products by sponsoring content creators and influencers to feature their products on one of their posts or contents. Finally, their customer’s experience a consistent message across a multitude of advertising platforms. All marketing elements are working all together and amplify each other. The e-commerce company’s voice Is now being heard. And it does not end there because its message also travels and resonates with more people. The startup e-commerce business finally created a word-of-mouth buzz. These ideal customers become fans and brand advocates. In fact, they serve as the business tribe, echoing their message to a wider ideal client base and was able to win more customers and earn more sales. Integrating Marketing Strategy means combining several media channels and tools under one big idea in order to produce a greater experience for the consumer. Before businesses often advertise in a one-way direction only. Delivering their message with the few media channels there were such as TV, radio, newspapers, billboards. The customer would get the message, And if he liked it, he would purchase the product, it is that simple. But the internet was invented and the media tools the consumer uses increased and became more sophisticated. Businesses bombarded the customers with their messages through every media channel they could. Today, the technology, the internet and social media channels are really a part of the customer’s life. They heavily influence the way they consume information, decide what to buy, and experience brands. And they are much more connected and involved, but also loses interest fast. And even if they don’t say it explicitly, they are constantly looking for something beyond the marketing message and want to know “what’s in it for them? This scenario brought about: “Integrated Marketing”. A method of advertising that’s based not just on an idea, but on a great idea – greater than any other marketing message. Something that really interests the consumers, gives them value, and those that let them take part in an experience they would be delighted in. So they can even share it with their families, relatives, friends and colleagues. In return, your business will gain free marketing. This great idea has to integrate with media tools that will link to each other. And not just stand alone like in the old kind of advertising. So no matter where the consumers encounter the message, they will still be part of the experience. It’s important that your marketing message across all platforms are using the same language and that each channel really serves the great idea your brand has. And analyzing the effectiveness of each tool during and after the campaign. So it’s important to be attentive to what the consumers desire. It is also necessary to remain updated with the new and innovative media tools that pop up every day so you can create more memorable and emotional advertising for the consumer. Not only because of its marketing message, but as well as the experience that comes with it. Well, in traditional marketing communications, a company uses a bunch of different channels like social media and magazine advertisements to send one message. Integrated marketing strategy personalizes the message to people in each stage of their customer journey. The benefit is that your messaging is progressively moving someone closer to buying rather than saying the same thing over and over. An integrated marketing strategy enables you to speak directly to ideal customers – typically to say things that remove hesitation, so customers buy quickly without much overthinking. What are the Benefits of an Integrated Marketing Strategy and Why Should You Implement it? The power that integrated marketing strategy holds is unrivaled. If done right, it can really
Partnership Marketing: Can Help To Increase Sales
Imagine – when you first started out your business, you were averaging ten sales per month. Then, your sales growth accelerated month after month. You generated a thousand sales in the last month! It seems that things would never get better. But after that, you remain idle for several consecutive months at a thousand sales. The issue is not that you aren’t making sales; rather, it is that your monthly sales aren’t increasing. Your business becomes stagnant. It is no longer growing. So you say, “What should I do, how can I get my business to the next level?” And you’re wondering maybe you need to implement a new business strategy, or perhaps wish to throw out some of the outdated marketing strategies your business has and replace them with a brand-new technique? Well, partnership marketing is definitely one you should consider. You may not have tried it before or have no idea at all what it is and how marketing partnerships can help your business increase sales, but no worries, just keep reading. In this article you will learn about partnership advertising, partnership marketing strategy, partnership marketing examples, and how you can find a perfect marketing partner. What is Partnership Marketing? Partnership marketing is a cooperative agreement formed between two or more businesses that enables each company to achieve its own business goals. Such alliances can be established over a range of time frames and for particular marketing efforts. Everything depends on the nature of the collaboration and the specific marketing objectives of each company. Two businesses and brands are combined through partnership brand marketing; each has its own distribution network and brand equity. Partnership brand marketing forges strategic alliances for businesses to enter markets where they might not ordinarily compete, giving them more marketing exposure and ultimately bringing in new clients. Partnership brand marketing can involve partnering a clothing brand with a footwear brand or a hardware company with a construction services agency and more to target a combined and larger market. To implement a partnership marketing strategy is truly a smart move. You can acquire insight into each other’s areas of influence and enjoy shared benefits. It opens up previously unimagined possibilities. Types of Partnership Marketing There are numerous types of partnership marketing you can dive into but here are the best one’s worth implementing right after you read this article. Affiliate Marketing Affiliate marketing brings together publishers such as bloggers or websites and brands. Where the publisher will promote your product or service to their followers and audiences. They are compensated through commissions based on leads, clicks, revenue gained, or other metrics. The brand attracts traffic that results in new clients and sales. A win-win partnership marketing approach, as both parties gained something of value. Distribution Partnership Distribution partnership marketing refers to the practice of one brand combining its own goods and services with those of another brand. Additionally, a brand may occasionally cross-market both goods and services to its current customers. This business strategy’s key benefit is that it fosters client confidence. If two brands are advertised simultaneously, a consumer who utilizes one brand’s products will be more willing to try another. When two businesses are attempting to broaden their consumer base and reach, this kind of strategy can be advantageous to both. Cross Promotion A partnership marketing approach in which business partners advertise to one another’s target market or when shared marketing tasks will be carried out by each of the partners. You can each send a newsletter to your respective audiences to inform them of the new collaboration and to promote the products and services of the other. By doing this, you will both be marketing to the same audience and will not be in direct competition with one another. Sponsorship This traditional kind of partnership marketing gives you high-impact exposure that increases brand recognition and aims to strengthen your brand identity. Companies provide a benefit unrelated to their own product offers collaborate with another business to increase its brand recognition. It is frequently used during public events, whether they are live or televised. How to Find Perfect Marketing Partners? Before you dive into finding a marketing partner, make sure you have outlined exactly what your brand hopes to accomplish through any potential business partnerships. This will assist in directing you when searching for one. Once your partnership is established, you can revisit it to determine if it is achieving these goals. Research plays a big role in selecting a great partner. This is a crucial choice for you to make because everything a potential partner does in the future will have an impact on your brand, either positively or badly. Start by reading as many reviews as you can find of the businesses that catch your attention. Make sure to request references after that. Try to gather feedback on the partner you intend to approach from a neutral third party. When searching for the ideal marketing partner, it’s important to carefully link with another brand that has identical qualities and traits while boosting marketing exposure through a different channel of distribution. Select a partner that makes sense for both your company and the customer. When people identify with two very distinct brands, there should be harmony and balance between them. It must be a win-win-win situation for the customer and both businesses in order for it to succeed. For a strategic alliance to succeed, the relationship between the two brands must have equal importance, the values of the brands must coincide and the consumer must be able to understand the plan readily. Benefits of Partnership Marketing Of course, the major benefit of a partnership marketing is its ability for your business to increase sales. As you gained access to a wider target market you also accelerate your sales generating machine and pull your business out of stagnating situation and just bring it to the moon. When you combine two or more brands, you have access to a larger talent pool, which reduces the need to pay for services that are
Pay Per Call Marketing – What Is It?
Are you seeking for a new way to expand your customer reach in order to advertise your products and services. Because after all, more leads mean more chances of increasing your business’ sales and profits. If you’ve been looking for a way to close more sales, then there’s one approach you really need to consider. It is Pay Per Call Marketing. It is said that phone calls convert better than clicks. The best leads don’t fill out forms online, they call because they are ready to buy. Inbound phone calls generated by pay per call marketing campaigns are up to 15 times more likely to convert than typical online leads, and they can do so up to 300 times faster, according to studies on customer acquisition. But what is this, exactly? What are the pros and cons of this marketing strategy? What does it take to get started? We’ve got you covered! In this article you will learn some helpful information to help you understand more about Pay Per Call Marketing. What Is Pay Per Call? Pay per call advertising is a performance-based marketing strategy, where publishers (or affiliates) generate calls that lead to the purchase of a product or a service. The affiliates create ads, or blog and social media content that encourage customers to call for service, or leave their phone number for a call back. When a customer calls, the call center staff can go on to make a sale. The business then pays the affiliate a commission for directing call leads directly to them. The publishers who drive call traffic are compensated depending on the number callers that complete the desired action. Consumers are yearning for a personal connection now more than ever. In a BrightLocal survey, it was shown that 60% of respondents preferred to call the company after finding it online. It is obvious that the power of a phone conversation can be used to establish a more intimate connection. Pay Per Call helps businesses turn browsers into customers by making it simple for customers to connect with the services they need most. How does Pay Per Call Work? Pay Per Call Marketing produces impressive results with a simple system. It makes use of the strength of phone calls. They are up to 25 times more likely to convert prospects into customers than click-based strategies to get their interest. The Advertiser (Brand or Business), the Consumer, and the Publisher (Affiliate) are the three main parties in a typical pay per call model. Usually, advertisers would pay publishers to connect their brand with the ideal consumer. However, there are more complicated scenarios that could involve more diverse parties, such as performance marketing, which involves a number of stakeholders, networks, and platforms. To give you a clear overview of how it works, here are seven simple steps: Step 1: A publisher runs an ad campaign where an advertiser’s target customers are mostly hanging out in order for them to connect with them real-time. It might be on social media, online news platform, or it can even be offline such as newspapers, billboards, TV, or radio. The ads usually pitch the offer to provide a prospective client a quick solution to his or her problem such as getting insurance for their vehicles, etc. or it can even satisfy a lead’s immediate desire. Step 2: Casually, your target customer gets hooked with the ad, noticed it and go through it and consider your offer. Step 3: Those who are really in need of your offer pick up the phone and quickly call the number in the ad. Step 4: A call center or interactive voice response (IVR) system answers their call and conducts a preliminary round of qualification. The caller responds to inquiries on the offer’s interest, their eagerness to make a purchase choice soon, and any other qualifying inquiries the advertiser specifies. Step 5: The call is routed to the sales team of the advertiser if the caller provides information that qualifies and allows them to proceed to the next phase. Step 6: One of the sales team member takes the call, further qualifies the prospect for one or two minutes, responds to any follow-up inquiries, and closes the deal. Step 7: Only calls that qualify for payment are given to the publisher. The only calls that qualify are paid for by the advertiser. There you have it! A marketing strategy that is reliable, scalable, and productive. You can use it year after year, for a variety of goods and services. Although it’s said that pay per call leads are high-intent obviously not every caller is a good fit. There are those who show signs of interest in a product, ask several inquiries, and make purchases-related gestures but never actually make them. There are people who desire conversation partners. They don’t give a damn what the topic is, and it’s typically not about your product. There are also some who want to discuss the cost. They are still comparing prices and are not planning to purchase your good or service. They only need data to compare against when evaluating other potential businesses. They’ll question you about every last nuance of price without ever making a conversion. Finally, some people are offended by your offer since it isn’t lower, doesn’t include additional options, or is presented incorrectly. Most firms like to stay away from all of that, which is why call qualifying procedures are used. You may preserve the capacity and enthusiasm of your sales team by collaborating with a performance marketing partner to buy calls. Only those that are ready to do business with you end up speaking to your team after they complete the initial qualification. Such leads are prepared with details about who you are, what you provide, and how you can meet their needs; they have a genuine need that they are currently attempting to resolve and which your business can meet; they are committed to learning more and possibly purchasing by simply picking up the phone and calling
Google Web Stories – What Is It And How It Works?
In today’s world where customers are more inclined in buying experiences and stories rather than products – it’s important to show them what your brand means instead of only showing what you sell. But the question is how would you do that in the vast and crowded digital marketing space? How would your brand stand out and cut through the noise and catch your audience’s shortening attention span? Well, the secret lies in telling a great and quick story! People love stories. It is because stories humanize brands. By telling stories, you take customers on a journey, entertain them, educate them, and eventually sell to them without feeling they are being sold to. You make them feel seen, understood, and included. It helps develop connections with a consumer who’s way of engaging with products and services are ever changing. Many businesses utilize the tappable story feature of popular social media apps such as Facebook, Instagram, and Snapchat. Tappable stories help brands share quick photos and videos with their followers to highlight what makes them unique through full-screen visuals on mobile. However, the Stories feature on these apps are only limited to the users on of their platform and does not appeal to a wider audience. That’s why, Google, the largest search engine in the world, launched their own version, the Google Web Stories. What are Google Web Stories? Google Web Stories are a new way to share your story with the world. They’re an interactive storytelling tool that lets you combine video, photos, text, and 360° experiences into one seamless experience. They appear in a vertical format and are fast, memorable and fun by design. Its target audience is someone who wants to consume content, but won’t commit to a lengthy piece while they are on public transportation or have some free time. By tapping through it or swiping from one piece of content to the next, this visual style enables them to explore content at their own pace. Given this definition, It’s easy to think that Google Web Stories are just as similar with standard social media app stories, but they are a bit more unique than any of those. Instead of only making it available for a limited time, usually for 24 hours, Web Stories are short-lived and evergreen but can be shown to your target audience no matter how long you like. It works as another form of publishing format on the web such as a blog, video or podcast. They fill the sweet gap between videos and text articles since they are usually less expensive to produce than a video while also being more engaging than a mere blog. Web Stories by Google are more open than stories on these social media apps. Web Stories are yours, hosted on your server, making you money effortlessly and not the serving platform. Unlike with the social platforms, nobody can dictate what content you create. It’s the web, so you make the rules. Google highlights Web Stories in several important places and goes the extra mile to let them shine. Such as Google Search and Google Discover. Examples of Great Google Web Stories Without knowing what makes a web story great in the first place, you can’t make your own web stories fantastic! Listed below are some of fantastic web stories to get you on the right track. Street Food Icons: The Burger Sisters of Kenya by VICE Many things in this story are done well. Then, it simultaneously zooms in on the food and the subjects, narrated in a first-person narrative, and employs background music to great advantage, making it extremely “lifestyle-y.” Portraits like this work well as Web Stories. Ford’s Mustang Mach-E 1400 Prototype makes a Tesla look like a toy by INPUT This story not only kicks it up a notch from the get-go thanks to clever video usage and an incredibly lean font, but it’s also a terrific illustration of a responsive story—that is, a story that functions equally well on tablets and desktop as it does on mobile. The Very Best Black Boots to Invest In by VOGUE With its minimalistic designs and straightforward content, this web story of Vogue showcases its products and provide a quick link for the people who wants to learn more about it. How to Create a Google Web Story? Now that you know what Google Web Story is and have seen some of great Google Web Stories there are, it’s time to get into how you can create your own. Building a web story can be broken up into five (5) simple steps. Step 1: Select Your Story Creation Tool It is important to have the right tools before you actually begin creating web stories. Tools that help you create content quickly with better results. Drag and drop tools like the Web Story Editor for WordPress make stories create Web stories in minutes for your website. These editors require no coding skills and pages can be dragged together and configure it similar to a design tool. Step 2: Draft Your Storyline You need to elaborate your concept, write a compelling story and source creative assets. Determine images or videos should be displayed on each panel including call to action. Google provides a simple PDF template to help with your narrative draft, Web Story – Script Template (PDF) Step 3: Source the Right Content The right imagery or videos are the make or break of a good web story. With a web story, you start with the image and then write some copy to clarify your point. Step 4: Make it Your Own Take the time to customize your story and make it feel like your personal brand. And once you’re done, you can simply click the publish button. Step 5: Optimize It Learn from engagement analytics so your story reaches an even greater audience. Google Search Console provides additional details about how your Web stories are performing in Search and Discover. Benefits of Using Google Web Stories So, why should you
How To Make Money On Snapchat – Step-by-Step Guide
In the age of TikTok videos, YouTube shorts, Instagram reels, and Facebook stories, where people connect and communicate with their families and friends, and business and brand owners advertise their business, there’s one social media app that most tend to overlook. It’s Snapchat. Maybe you are thinking, “What? Is Snapchat still relevant and even profitable today?” Well, to tell you the truth, it is! And its potential to make you more money for your biz is increasingly fast in ways you can’t even imagine. Not sure what Snapchat is? Do you think Snaps have something to do with cringy videos? And making money on it is nothing but a hoax? Hold up right there. Because believe it or not, Snapchat is giving away millions and millions of dollars to creators for posting simple videos under 60 seconds long. And a lot of people are not even aware of this golden opportunity. Or maybe you are one of the few thousands who are already comfortable using Snapchat. Then, it’s time to take it to the next level. So read on, in this blog we will discuss how you can earn money with Snapchat and how your business and brand can cut through the noise and stand out on the app. What is Snapchat? First, let’s talk about what Snapchat is. Snapchat is a camera and messaging app that allows users to send temporary photos, short videos, and chats that only disappear after a limited amount of time. The images and videos once viewed and opened by a person are gone as soon as they do, and “Snaps” shared to stories can only be viewed for 24 hours. They can either post it publicly for their entire social circle to see or send it only to some people they want to through messages. It was launched back in 2011, with its founders, Evan Spiegel and Bob Murthy. The app primarily reaches 75% of millennials and Gen Z, these are young people in the age of 18 to 25 years old. On average, almost 350 million people use Snapchat every single day. And they spend over 30 minutes on the app daily. Millions of people are already using Snapchat to connect with friends and share memorable experiences. But, what most users don’t realize is that Snapchat have also created a whole new set of opportunities to pull in extra cash just by taking advantage of the app’s unique format. People often ask the questions: “How do people make money on Snapchat?” “Can you make money on Snapchat?” It all starts with gaining devoted followers to ensure that your activity is being seen. From there, you can make the app work for you by posting content as an official brand ambassador or generating attention for your other business pursuits. The way Snapchat works might seem too short-lived to make money, but many big brands have been using the platform to reach young people. Through the years the app has grown into the largest powerhouse for online advertisers to drive real sales and increase a business bottom line. Why Is Snapchat Great for Making Money? One of the best things about Snapchat is that it drives a high level of engagement from its users. As mentioned above, an average user consumes at least 30 minutes scrolling through the app at a time, either for socializing and shopping. Most users tend to make an impulse purchase through the app and discover new brands while scrolling through thousands of snaps. People are even the ones sending snaps of the thing they would love to buy, giving brands wider reach and high visibility. Making it the best place to market your product and business. Here are more reasons why it is a great place to build a cash-generating machine for your business: 1. Drive More Traffic to Your Online Store Snaps are created to have a temporary feature which makes it unique because users are easily triggered to take your desired action from them because of fear of missing out (FOMO). Snapchat keeps things fresh and snaps appear temporarily, which creates a sense of urgency to your audience and encourages them to engage right away. Take advantage of this unique feature of Snaps to personalize the customer journey and highlight deals and you’ll be well on your way to attracting your dream customers to your business. 2. Boost Engagement This is ideal for businesses that want to highlight their company culture and use them for integrated marketing strategy. With its on-demand geofilters, you can make unique filters that other users can utilize. People may take images with your filter and publish them everywhere they wish, increasing engagement. 3. Connect with Young Audience and Attract New Followers As mentioned above, millennials and Gen Z are the main users of the app, thus helping you attract young and new brand advocates. But also take note that if you are targeting customers beyond the age of these generations then it is not a good idea to market your brand through Snaps. 4. Resonates with the Users and Show You’re Human With Snapchat, you can demonstrate to your audience and followers that you’re more than just a company—you’re the people. After all, Snapchat is about being genuine and authentic, not picture-perfect. It’s a platform to show and express your values in a most fun and exciting way. You get an opportunity to highlight the character of your brand. If people relate to your Snaps, they’ll be more engaged. And they are more inclined to purchase when they are engaged. 5. Easy to Use The built-in advertisement manager for Snapchat has a straightforward, user-friendly UI. How to Make Money on Snapchat? Now, moving on to the most exciting part, here are the ways you can start making cash with Snapchat for your business. 1. Take Advantage of Snapchat Ads If you want to accelerate your way to impact your snaps’ reach then it is through Snapchat Ads. It is a form of paid advertisement to