Pay-per-call is a type of performance marketing that generates inbound calls for advertisers across various verticals. Marketers are paid for each call that meets the qualifying criteria.
The primary benefit of pay-per-call is intent. Because consumers initiate calls themselves, PPC leads are the hottest in the industry.
Discover why you need to incorporate the PPC model
How does it work?
We take care of the design, content writing and technical setup – so you focus on selling.
01.
VIPs create a call campaign and give advertisers access to tracking software.
02.
VIP distributes the campaign to trusted publishers and our internal media buyers.
03.
Ads are launched in multiple formats: social, search, native, email, SMS and more.
04.
Consumers see the ads and initiate calls, ensuring warm, relevant leads.
05.
Calls are forwarded to the advertiser’s sales or onboarding teams.
06.
Every call that meets the qualification criteria is paid, so everyone wins.